Goal Identification
I help you to identify the goal of your business. In particular I discern what problem you hope to solve with your product or service & then tease out what marketing strategy would be most appropriate. It's important to address this issue at the beginning of the consultation process, as it forms the foundation on which the subsequent strategy & execution are based.
Workshops
I carry out workshops on social media, advertising, website analysis, personae profiling, strategy, branding, UX and many other aspects of digital and traditional marketing. This usually consists of me going ,,on-site'' on several different occasions & conducting sessions lasting an hour or two. The number of sessions and areas of focus are determined on a case by case basis. The process is quite interactive (I assign activities to participants). This ensures that you get ,,hands on'' experience & learn by doing. I also provide notes for reference at the end of the process.
Branding
In order to communicate an effective brand message - one that your target audience will relate to & become ambassadors for - it is first necessary to define your brand. Although you know what product/service you are selling, you may be unsure of how to create a brand around this which communicates its Unique Selling Point (USP) in an appealing way. This is where I can be of assistance! From copy writing to tag lines to overall tone and imagery. I help you to bring the business on which you've been working so hard to life.
Social Media
I advise you on the most appropriate social channels for your brand - based on research and initial discussions around desired target audience, brand, tone etc. I then establish & brand these & as required either instruct you on how to post organic & paid content effectively or carry out this service for you.
Blogging
According to your wish I either advise on how to write effective, engaging blogs (Search Engine Optimization (SEO), length, content, frequency etc) or carry out this service for you. I have written (& continue to write) blogs for a range of clients from various industries & can either create content alone or construct blog posts based on information you wish to share.
Advertising
Whether you wish to reach your target audience digitally, traditionally or via both channels, I have the experience to help. I've executed ad campaigns across social media & Search Engine Advertising (SEA). I've also worked on brand activation mechanics, clothing, billboards and other Out OF Home (OOH) advertising options. I've also written advertising copy for visual and audio use. I monitor ad performance, create reports for you to review & suggest changes where necessary.
Press Exposure
I've secured exclusive press exposure for many clients, to highlight launch dates, special events and generate brand exposure. I'm skilled at liaising with journalists and photographers and prepping clients for interview. The resulting profiles have always represented clients and their brands in a positive light.